“Improved” version of the Colombiana poster designed by Carlos J Gara of PorColombia (Courtesy of PorColombia)
Buzz is growing around the new action film Colombiana starring Zoe Saldana, which opens in theaters nationwide on Aug. 26. But it’s not all good buzz, especially among young Latinos.
Members of the non-profit group PorColombia, among other Colombian Americans, have taken to Twitter and Facebook to start a grassroots campaign against the stereotypes and lack of Colombian substance they say the film portrays.
“We’re very disappointed that Hollywood is using the Colombian armed conflict again as cheap propaganda for its profit, it shows its total lack of creativity,” said Carlos Macias, the group’s president. PorColombia, which aims to improve the perception of Colombia in the US, is made up of 12 college chapters in the US and Canada.